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Product approach:

27 things to consider when forging a measurable path toward sustainable business or product growth in a technology space.

Key ingredients

People: Understand emergent needs.

  • Business: Why is it necessary?
  • Customers: Why imperative need to switch?
  • Players: Why the better alternative?

Vision: Set canonical direction.

  • Define: Why is this the holy grail?
  • Design: Why is this the best option?
  • Deliver: Why this much investment?

Growth Execute, prove, iterate.

  • Operationalize: How do we ensure success?
  • Collaborate: How do we enable self-service?
  • Improvement: How do we iteratively scale?