Case study: Enhancing guest experience at hotels
Intended audience & Key concepts
Key concepts: Diambiguating terms
- Value prop
- Relative differentiator compared to substitutes
- Durable advantage over the long-term
- Market sizing
- TAM: Addressable market (total)
- SAM: Serviceable market (push)
- SOM: Obtainable pipeline (pull)
- Horizon
- N90: Next 90 days
- NTM: Next 12 months
- T-180: 6-month work-back
- Prioritization(RICE)
- Reach: Key business metric
- Impact: Key customer metric
- HOSKR: Hypothesize, objectives, signals, Key results
- PPT: People, process, tools
- Other lingo
- RevPAR = Revenue per active room
- ADR = Average daily (room) rate
- DAR = Daily active room
- PMS: Property management system
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