Define: Why is this the holy grail?

10. Northstar positioning: Be the category leader in seamless guest experience.

11. Success KPI: # of daily mobile check-ins (leading signal)

12. Concept validation: Prioritize skip-the-front-desk user stories with lighthouse behavioral tests (e.g. first-click).

Dive deeper: Lighthouse customers - Every SOM has early adopters that guide the direction of a particular segment. Input from these customers are critical for helping to guide the prioritization of the roadmap.