7. 2D playing field: Map spectrum of durable (insights) vs differentiator (CX)
8. Feature score: Compare CX spectrum across player types
9. Least resistance (3 laws): Less barriers to entry indicates timely shift from ubiquitous to luxury CX
Dive deeper: 3 laws - Understanding laws of the land, laws of economics & laws of the physical world can surface hidden obstacles for why moving into a certain space might fail.
